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Jumeirah at Etihad Towers offers ‘BeeKind’ natural amenities


Jumeirah at Etihad Towers offers ‘BeeKind’ natural amenities

Abu Dhabi, 10 June 2015: Jumeirah at Etihad Towers which was awarded Green Globe certification in August 2014, has taken further steps to help the environment by replacing the in room toiletries of the Deluxe and Grand Deluxe room categories with high quality ‘BeeKind’ products from Gilchrist and Soames.

The BeeKind range uses 100% natural ingredients including honey, organic extracts of red clover, calendula, lemon grass and chamomile, providing a soothing and relaxing effect for the skin, without artificial colours or dyes. Gilchrist and Soames are donating a portion of the net proceeds from the BeeKind products to support honey bees and sustainable pollination research. This is one of the many changes the hotel has undertaken to make its services conscious of wider environmental issues.

“Nowadays we are all concerned about what is good for our skin and thankfully we’re becoming increasingly concerned about what is good for our environment,” said Stefan Fuchs, General Manager of Jumeirah at Etihad Towers. “With the new bathroom amenities we not only continue contributing to guests’ comfort but also to the environment and the threatened existence of honey bees, on which we actually all rely to pollinate a minimum of one third of all foods we consume on a daily basis.”

BeeKind has a young, chic and sensual fragrance. The top bursts with freshness as juicy limes, California lemons and crisp green apples intermingle with cool verbena notes. A heart of dewy rose petals, creamy muguet and white jasmine adds some mystique, while a dry down of crisp balsamic notes creates a smooth finish. The result is an irresistible and enticing fragrance.


Notes to Editors:

About Jumeirah at Etihad Towers:

The business, social and gourmet hub of Abu Dhabi, Jumeirah at Etihad Towers offers a relaxed and bespoke urban lifestyle experience based on personalised care, craftsmanship, and a passion for unique culinary experiences. Located on the shores of the Arabian Gulf, the 5-star luxury city hotel spans 66 floors and includes 382 guest rooms and suites of refined elegance offering the latest technology and stunning Corniche and coastal views. The hotel features a Club Executive Lounge, 199 serviced residences, twelve restaurants and bars including the signature restaurants Li Beirut and Brasserie Angélique, Talise Spa, Six P Gym and one of  the largest and most sophisticated hotel conferencing centers in the capital. Jumeirah at Etihad Towers was developed under the patronage of His Highness Sheikh Suroor bin Mohammed Al Nahyan’s Projects Department.

About Jumeirah Group:

Jumeirah Group, the global luxury hotel company and a member of Dubai Holding, operates a world-class portfolio of hotels and resorts including the flagship Burj Al Arab Jumeirah. Jumeirah Hotels & Resorts manages properties in Dubai and Abu Dhabi, UAE, and Kuwait in the Middle East; Baku, Bodrum, Frankfurt, Istanbul, London, Mallorca (Spain) and Rome in Europe; the Maldives and Shanghai in Asia. Jumeirah Group also runs the luxury serviced residences brand Jumeirah LivingTM with properties in London and Dubai; the new contemporary lifestyle hotel brand VENUTM; the wellness brand TaliseTM; Jumeirah Restaurant Group DubaiTM; Wild Wadi WaterparkTM; The Emirates Academy of Hospitality ManagementTM; and SiriusTM, its global loyalty programme. Future openings include luxury and lifestyle hotels in China, India, Indonesia, Jordan, Morocco, Oman, Russia and the UAE.

For further information please contact: 
Maria Dakova
Assistant Communications Manager
Jumeirah at Etihad Towers
PO Box 111929, Abu Dhabi, United Arab Emirates
Telephone: +971 2 811 5578
Mobile number: +971 55 500 8843
Fax: +971-4-301-6655
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