Dubai, 23 July 2014: Jumeirah Group, the global luxury hotel company and a member of Dubai Holding, continues to outpace all other luxury hotel brands and has now received over 15 million views on its YouTube channel.
On average, the channel receives 47.6k views per day and this year alone has had over 5.5 million views – a 1,756% increase on the same period last year.
Out of the 463 videos uploaded, the most popular is the Red Bull Racing F1 Stunt with 1,293,600 views, followed by Wedding in the Skies on Burj Al Arab Jumeirah Helipad (short) with 1,190,044 views. Jumeirah has deliberately pursued a rich media strategy across its digital platforms because film plays a highly influential role in helping travellers decide on their destination and accommodation.
Ross McAuley, Group Vice President of Brand, Digital and Loyalty, said: “At Jumeirah we have some incredible stories to tell about the unique experiences we provide for our guests and video is the best way for us to convey these stories. We are honoured to retain the number one spot worldwide for views on the world’s largest video sharing website.”
Other key statistics include 2,436 shared videos compared to 367 last year and the channel now has 2,814 subscribers compared to just 464 last year. The top three countries that watch Jumeirah videos are: Saudi Arabia 3,484,574 (23%) followed by Russia 2,703,033 (18%) and the United States 1,855,707 (12%).
According to travel intelligence company Skift, in the SkiftIQ rating in relation to our competitor set, Jumeirah is ranked number one in the following categories: Hotel with most total views, increase in views per day, in rate of video uploads per month and new subscribers per day. In the second half of this year, a digital campaign will run with continued focus on promoted videos, social media posts and multi-channel distribution.
Many films are based on the stories and insights shared by guests of the hotels and our colleagues from across the 22 properties around the world. In order to reach key target markets, the films are delivered in English, Arabic, Russian and German and marketed through a range of social media and insearch ads to encourage viewers to discover more about Jumeirah.
Notes to Editors:
About Jumeirah Group:
Jumeirah Group, the global luxury hotel company and a member of Dubai Holding, operates a world-class portfolio of hotels and resorts. Jumeirah Hotels & Resorts includes Jumeirah at Etihad Towers in Abu Dhabi; Burj Al Arab Jumeirah, Jumeirah Beach Hotel, Jumeirah Creekside Hotel, Jumeirah Emirates Towers, Jumeirah Zabeel Saray and Madinat Jumeirah in Dubai; Jumeirah Messilah Beach Hotel & Spa in Kuwait; Jumeirah Bilgah Beach Hotel in Baku; Jumeirah Dhevanafushi and Jumeirah Vittaveli in the Maldives; Jumeirah Himalayas Hotel in Shanghai; Jumeirah Frankfurt in Germany; Jumeirah Grand Hotel via Veneto in Rome; Jumeirah Port Soller Hotel & Spa in Mallorca, Spain; Pera Palace Hotel Jumeirah in Istanbul; as well as Jumeirah Carlton Tower and Jumeirah Lowndes Hotel in London. Jumeirah Group also runs the luxury serviced residences brand Jumeirah LivingTM; the wellness brand Talise; Jumeirah Restaurants; Wild Wadi WaterparkTM; The Emirates Academy of Hospitality Management; and SiriusTM, its global loyalty programme.
For further information please contact:
Director of External Communications
PO Box 73137, Dubai, United Arab Emirates
Visit us at: www.jumeirah.com