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Burj Al Arab supports Crown Prince’s #MyDubai initiative

Burj Al Arab supports Crown Prince’s #MyDubai initiative

Dubai, 27 February 2014:  Today, Burj Al Arab, the world’s most luxurious hotel, announced a year-long commitment to the recently launched #MyDubai initiative. The hotel will support #MyDubai by projecting the winning images on its globally recognised sail on the last Thursday of every month.

Initiated by HH Sheikh Hamdan bin Rashid Al Maktoum, Crown Prince of Dubai, #MyDubai project invites residents and visitors to join in and create “the world’s first autobiography of a city”. By submitting images and videos of the compelling moments of their lives and using the hashtag #MyDubai, the participants contribute to demonstrating the unique identity and true culture of the city.

Heinrich Morio, Burj Al Arab’s General Manager, commented: “We are pleased to join the #MyDubai initiative and increase the awareness of this community engagement platform by exhibiting a selection of the images contributed so far on Burj Al Arab’s sail.” 

#MyDubai was launched on 5 January 2014 at Burj Al Arab. It has had an overwhelming response that has led to the creation of an online museum showcasing the lives of the Emirate’s residents and visitors. On @MyDubai, the submissions have already reached over a quarter of a million posts, whereas the number of Twitter mentions reached nearly 50,000. 

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Notes to Editors:

  • Photos from #MyDubai launch event attached
  • Additional photos are available from Jumeirah’s media library

About Burj Al Arab:

Burj Al Arab is managed by Jumeirah Group, the global luxury hotel company and a member of Dubai Holding. It is designed to resemble a billowing sail and stands at a height of 321 meters. It is one of the most photographed structures in the world and has been consistently voted the world's most luxurious hotel, with features including in suite check-in and check-out, reception desks on every floor, round-the-clock private butlers and use of the hotel’s Rolls-Royce fleet and private beach. The hotel’s 202 luxury suites range from 170 to 780 square meters with a rain shower and a Jacuzzi in each suite, as well as six restaurants and conference and banqueting venues.

About Jumeirah Group:

Jumeirah Group, the global luxury hotel company and a member of Dubai Holding, operates a world-class portfolio of hotels and resorts. Jumeirah Hotels & Resorts includes Jumeirah at Etihad Towers in Abu Dhabi; Burj Al Arab Jumeirah, Jumeirah Beach Hotel, Jumeirah Creekside Hotel, Jumeirah Emirates Towers, Jumeirah Zabeel Saray and Madinat Jumeirah in Dubai; Jumeirah Messilah Beach Hotel & Spa in Kuwait; Jumeirah Bilgah Beach Hotel in Baku; Jumeirah Dhevanafushi and Jumeirah Vittaveli in the Maldives; Jumeirah Himalayas Hotel in Shanghai; Jumeirah Frankfurt in Germany; Jumeirah Grand Hotel via Veneto in Rome; Jumeirah Port Soller Hotel & Spa in Mallorca, Spain; Pera Palace Hotel Jumeirah in Istanbul; as well as Jumeirah Carlton Tower and Jumeirah Lowndes Hotel in London. Jumeirah Group also runs the luxury serviced residences brand Jumeirah LivingTM; the wellness brand Talise; Jumeirah Restaurants; Wild Wadi WaterparkTM; The Emirates Academy of Hospitality Management; and SiriusTM, its global loyalty programme. 

About #MyDubai initiative:

The #MyDubai initiative was created by HH Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum, Crown Prince of Dubai, with a request for residents and visitors to join him in sharing photos, videos and stories on social media and show their experiences of Dubai. The intention is to celebrate the everyday lives of the people and communities of the Emirate and show the city that is beneath the landmarks, headlines and superlatives. The contributions will be shared across social media platforms and in other forms of creative media such as exhibitions and art installations. Launching the initiative, His Highness Sheikh Hamdan said: “A city’s story is created by its people and it’s time to join together and show the world how 2.1 million people can create one remarkable story: together we will create the world’s first autobiography of a city.”  A selection of contributions can be seen @MyDubai on Instagram and Twitter.

For further information please contact:
Burj Al Arab
Marketing and PR Department
PO Box 74147, Dubai, United Arab Emirates
Telephone: +971 4 301 7565/7564
E-mail: BurjAlArabPR@jumeirah.com
Visit us at: www.jumeirah.com/burjalarab