2014 February 02 04:00
Burj Al Arab begins the Year of the Horse at a gallop
Dubai, 02 February 2014: Burj Al Arab, the world’s most luxurious hotel, ushered in the Year of the Horse in style, by hosting its annual Chinese New Year event marking the beginning of this major celebration in the Chinese calendar.
The hotel projected a calligraphic horse artwork on its sail-shaped exterior to launch its Chinese New Year celebrations spanning seven days. Live zither music, the traditional eye-dotting ceremony, and a majestic lion dance were some of the traditional activities laid on for guests. As a grand finale to the event, an eight-minute fireworks display dazzled guests and ensured a stylish welcome to the New Year.
“For the last four years China has been a leading market for Burj Al Arab. Attracting discerning High Net Worth Individuals is an essential part of our long-term strategy”, said Heinrich Morio, General Manager at Burj Al Arab. “We have years of experience in meeting Chinese guests’ needs and we constantly strive to maintain our reputation as their must-see destination”.
To make guests feel at home, Burj Al Arab’s Far East Asian restaurant, Junsui, is offering a bespoke menu designed by Chef Foong with such delicacies as Fa Gao (Chinese-style cupcakes) and Nian Gao (new year cake) served alongside Dim Sum and Peking Duck.
Notes to Editors:
- Photo above: Burj Al Arab’s sail projection and Chinese New Year celebrations
- Additional photos are available from Jumeirah’s online media library
About Burj Al Arab:
Burj Al Arab is managed by Jumeirah Group, the global luxury hotel company and a member of Dubai Holding. It is designed to resemble a billowing sail and stands at a height of 321 meters. It is one of the most photographed structures in the world and has been consistently voted the world's most luxurious hotel, with features including in suite check-in and check-out, reception desks on every floor, round-the-clock private butlers and use of the hotel’s Rolls-Royce fleet and private beach. The hotel’s 202 luxury suites range from 170 to 780 square meters with a rain shower and a Jacuzzi in each suite, as well as six restaurants and conference and banqueting venues.
About Jumeirah Group:
Jumeirah Group, the global luxury hotel company and a member of Dubai Holding, operates a world-class portfolio of hotels and resorts. Jumeirah Hotels & Resorts includes Jumeirah at Etihad Towers in Abu Dhabi; Burj Al Arab Jumeirah, Jumeirah Beach Hotel, Jumeirah Creekside Hotel, Jumeirah Emirates Towers, Jumeirah Zabeel Saray and Madinat Jumeirah in Dubai; Jumeirah Messilah Beach Hotel & Spa in Kuwait; Jumeirah Bilgah Beach Hotel in Baku; Jumeirah Dhevanafushi and Jumeirah Vittaveli in the Maldives; Jumeirah Himalayas Hotel in Shanghai; Jumeirah Frankfurt in Germany; Jumeirah Grand Hotel via Veneto in Rome; Jumeirah Port Soller Hotel & Spa in Mallorca, Spain; Pera Palace Hotel Jumeirah in Istanbul; as well as Jumeirah Carlton Tower and Jumeirah Lowndes Hotel in London. Jumeirah Group also runs the luxury serviced residences brand Jumeirah LivingTM; the wellness brand Talise; Jumeirah Restaurants; Wild Wadi WaterparkTM; The Emirates Academy of Hospitality Management; and SiriusTM, its global loyalty programme.
For further information please contact:
Burj Al Arab
Marketing and PR Department
PO Box 74147, Dubai, United Arab Emirates
Telephone: +971 4 301 7565/7564
Visit us at: www.jumeirah.com/burjalarab