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Jumeirah at Etihad Towers launches new “Inspirational Asian Fine Dining” concept

Jumeirah at Etihad Towers launches new “Inspirational Asian Fine Dining” concept

Dubai, 20 August 2013: Chef Benjamin Whatt, Chef de Cuisine at Quest restaurant, Jumeirah at Etihad Towers, Abu Dhabi, has launched an entirely new menu and culinary concept under the title of “Inspirational Asian Fine Dining”. The multi-award winning chef and recipient of numerous awards and accolades including “Chef of the Year, Abu Dhabi, 2012” by What’s On, developed the cuisine concept to both engage and excite cuisine connoisseurs and food lovers alike with modern interpretations of Asian classics that gastronomically play with both one’s taste buds and minds through culinary illusions and new epicurean experiences. The launch of the new cuisine genre is part of Chef Benjamin asserting himself as a culinary visionary within the UAE, Middle East and beyond, as a new breed of chef whose cuisine is self-assured, at times comical, thoughtful and above all, passionate, generous and sensory.

Says Chef Benjamin: “My passion and goal is to provide true dining experiences where people feel just as they might at the end of a great play or film, concert or exhibition. My dishes are a composition of drama, intrigue, comedy and fantasy on each plate, with plot and sub-plot. I want guests through my cuisine to remember what it was like to see things again through the eyes of a child, where imagination and interpretation sparkle and shine, innocence is rekindled and frolics in their minds and on their taste buds. Through my cuisine I want people to reminisce, regain a youthful outlook and feel alive.”

While each dish on the menu clearly bears Chef Benjamin’s unique signature a couple of notable highlights include; “California Maki”, based on the Japanese international favourite, Chef Benjamin presents the dish as an edible wafer thin card depicting am image of a maki roll. The dish doesn’t even appear as “food”, but bite into it, and all the traditional flavours of a California Maki are there, confusing one’s eyes and mind, but not the tastebuds. Another notable dish is “Breakfast at Tiffany’s”, a dessert inspired by the movie of the same name, providing an illusion of being served a sachet of muesli cereal, egg and ham croissant and a cup of café latte. 

Vegetarian options feature heavily within the new menu and as part of the new “Inspirational Asian Fine Dining”, not necessarily to fully appease vegetarian foodies but because of the more difficult challenge it presented. Says Chef Benjamin: “To come up with a vegetarian dish that can create the same sensation and level of satisfaction for both a meat eater and vegetarian is a serious challenge that immediately attracted me. Choosing the obviously tougher option is in my nature.”  Representative of one of the vegetarian dishes is “Aubergine”, which provides the illusion of being served charcoal over a bed of hot ash, complete with its own heat flavours.  

For further information, enquiries and bookings for dining at Jumeirah at Etihad Towers contact:Tel: +971 2 811 5666 Fax: +971 2 811 5588 E-mail: JADrestaurants@jumeirah.com 

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Note to Editors:

About Jumeirah Group:

Jumeirah Group, the global luxury hotel company and a member of Dubai Holding, operates a world-class portfolio of hotels and resorts. Jumeirah Hotels & Resorts includes Jumeirah at Etihad Towers in Abu Dhabi; Burj Al Arab, Jumeirah Beach Hotel, Jumeirah Creekside Hotel, Jumeirah Emirates Towers, Jumeirah Zabeel Saray and Madinat Jumeirah in Dubai; Jumeirah Messilah Beach Hotel & Spa in Kuwait; Jumeirah Dhevanafushi and Jumeirah Vittaveli in the Maldives; Jumeirah Himalayas Hotel in Shanghai; Jumeirah Frankfurt in Germany; Jumeirah Grand Hotel via Veneto in Rome; Jumeirah Port Soller Hotel & Spa in Mallorca, Spain; Pera Palace Hotel, Jumeirah in Istanbul; as well as Jumeirah Carlton Tower and Jumeirah Lowndes Hotel in London. Jumeirah Group also runs the luxury serviced residences brand Jumeirah Living; the spa brand Talise; Jumeirah Restaurants; Wild Wadi Waterpark; The Emirates Academy of Hospitality Management; and Sirius, its global loyalty programme. 

www.jumeirah.com

For further information please contact:
Jumeirah Group Corporate Communications
Director of External Communications 
PO Box 73137, Dubai, United Arab Emirates
Telephone: +971-4-364-7849
Fax: +971-4-301-6655
E-mail: PR@jumeirah.com
Visit us at: www.jumeirah.com

For press enquiries, please contact:
AVIAREPS FZ-LLC
PR Agency for Jumeirah at Etihad Towers
Tel: + 971(4) 3753-295   
Fax: + 971 (4) 4393-582

Mr. Glenn Johnston mobile:
Mobile: +971 50 501 5423

Mr. Bader Khawam
Mobile: +971 50 698 9855