Dubai, 20 May 2013: Burj Al Arab, the World’s Most Luxurious Hotel, introduced today bespoke 24-carat gold iPads for its in-house guests. The exclusive launch makes Burj Al Arab the first hotel in the world to offer the Interactive Customer Experience (ICE) software available on the 24-carat gold iPads.
The 24-carat gold iPads, designed specifically for Burj Al Arab and engraved with the hotel’s logo, will be offered to every guest upon check-in. The guests will be able to use the 24-carat gold iPad as a “virtual concierge” and - at the touch of the button - access both information and the extensive selection of hotel services, such as the Guest Services Directory, detailed descriptions of Burj Al Arab’s restaurant options and spa menu, as well as private dining, butler and housekeeping services, among many other options.
“Our exclusive Burj Al Arab 24-carat gold iPads epitomise Jumeirah’s philosophy of STAY DIFFERENT and further enhance our guests’ experience during their stay”, said Heinrich Morio, Burj Al Arab’s General Manager. “We have also recently introduced iMacs inside all our suites to ensure that we offer thoroughly modern guest experiences and keep up with hospitality industry trends.”
"The Gold & Co. London 24-carat gold iPad is the ultimate in luxury accessories, hence we wanted it to be paired with Burj Al Arab, the world's most luxurious hotel. The symmetry is obvious, as both the gold iPad and the hotel are unique in terms of extraordinary quality and design", said Amjad Ali, CEO of Gold & Co. London.
It is not the first time that Burj Al Arab has offered a unique version of the iPad. Back in October 2012, the hotel premiered an exclusive24-carat rose gold iPad as part of its Pinking Burj Al Arab campaign in support of Breast Cancer Awareness Month. A single 24-carat rose gold iPad was created by Gold & Co. London especially for the cause, and had an engraved pink ribbon and the hotel’s logo on it.
The 24-carat gold iPad introduced today will shortly be available for purchase at Burj Al Arab’s bespoke boutique, alongside other cutting-edge technology products, such as the gold iPad mini, gold iPhone 5 and gold BlackBerry Q10.
Notes to Editors:
- High resolution photos of the 24-carat gold iPad available upon request (courtesy of Mazhit Ismailov).
- Additional photos of the hotel are available from Jumeirah’s Burj Al Arab – Image Library
About Burj Al Arab:
Burj Al Arab is managed by Jumeirah Group, the global luxury hospitality company and a member of Dubai Holding.Burj Al Arab is designed to resemble a billowing sail and stands at a height of 321 meters. It is one of the most photographed structures in the world and has been consistently voted the world's most luxurious hotel, with features including in suite check-in and check-out, reception desks on every floor, round-the-clock private butlers and use of the hotel’s Rolls-Royce fleet and private beach. The hotel’s 202 luxury suites range from 170 to 780 square meters with a rain shower and a Jacuzzi in each suite, as well as six restaurants and conference and banqueting venues.
For further information please contact:
Burj Al Arab Marketing and PR Department
PO Box 74147, Dubai, United Arab Emirates
Telephone: +971 4 301 7565/7564
Visit us at: www.jumeirah.com/burjalarab