2013 September 22 12:00
Burj Al Arab blushes pink for Breast Cancer Awareness Month
Dubai, 22 September 2013: From her majestic sail to her ultimate afternoon tea, Burj Al Arab will go pink inside and out throughout the month of October to help raise awareness of breast cancer.
Pink Ribbon Sail Illumination
Each day in October between 7:30pm and 8:30pm, Burj Al Arab will show its support for the campaign by lighting its sail pink and adorning it with the symbolic pink ribbon.
Pink Afternoon Tea
Throughout the month all afternoon teas at the hotel will include an extensive array of pink pastries. Delicacies designed especially for the month include Ispahan macaroons filled with rose cream; pink choux; pink apple mousse cake, pink New York cheesecake, strawberry and pistachio tarts and pink-glazed traditional French mille feuilles.
An estimated 100,000 pink roses will be flown in to further raise awareness. The hotel’s team of 12 florists have developed an array of pink floral displays. All guests chauffeured to the hotel will be presented with pink roses and all women who dine at any of the hotel’s restaurants will be presented a single pink rose.
Burj Al Arab will work with Pink Caravan to provide free voluntary medical examinations for the 1,600 staff as well as guidance on self-examination. All colleagues will also wear the iconic pink ribbon throughout the month.
“Contributing towards this worldwide initiative has always been a very rewarding experience,” said Heinrich Morio, Burj Al Arab’s General Manager. “Breast cancer is something that affects so many people globally, both directly and indirectly. If we can help raise awareness and encourage more people to be regularly screened, then we have achieved something very powerful.”
Notes to Editors:
- Additional photos of the hotel are available from Jumeirah’s Burj Al Arab – Image Library
About Breast Cancer Awareness Month:
Breast cancer is the most common cancer in the world, accounting for one in 10 of all new cancers diagnosed worldwide, and nearly one in four female cancer sufferers. It is the principal cause of death among women globally and the most prevalent form of cancer in both developing and developed countries. Breast Cancer Awareness Month is an international initiative to raise awareness and encourage regular cancer screenings and self-examination.
About Burj Al Arab:
Burj Al Arab is managed by Jumeirah Group, the global luxury hospitality com-pany and a member of Dubai Holding.
Burj Al Arab is designed to resemble a billowing sail and stands at a height of 321 meters. It is one of the most photographed structures in the world and has been consistently voted the world's most luxurious hotel, with features including in suite check-in and check-out, reception desks on every floor, round-the-clock private butlers and use of the hotel’s Rolls-Royce fleet and private beach. The hotel’s 202 luxury suites range from 170 to 780 square meters with a rain shower and a Jacuzzi in each suite, as well as six restaurants and conference and banqueting venues.
About Pink Caravan:
Locally founded and run, Pink Caravan’s primary objective is to increase the level of social consciousness for breast cancer and to raise funds to provide free screenings and tests for United Arab Emirates citizens and expatriates. The Pink Caravan campaign was launched by the Friends of Cancer Patients charitable society (FoCP) and runs annually under the patronage of HH Sheikh Dr Sultan bin Mohammed Al Qasimi, Member of the Supreme Council and Ruler of Sharjah.
About Jumeirah Group:
Jumeirah Group, the global luxury hotel company and a member of Dubai Holding, oper-ates a world-class portfolio of hotels and resorts. Jumeirah Hotels & Resorts includes Jumeirah at Etihad Towers in Abu Dhabi; Burj Al Arab Jumeirah, Jumeirah Beach Hotel, Jumeirah Creekside Hotel, Jumeirah Emirates Towers, Jumeirah Zabeel Saray and Madinat Jumeirah in Dubai; Jumeirah Messilah Beach Hotel & Spa in Kuwait; Jumeirah Bilgah Beach Hotel in Baku; Jumeirah Dhevanafushi and Jumeirah Vittaveli in the Maldives; Jumeirah Himalayas Hotel in Shanghai; Jumeirah Frankfurt in Germany; Jumeirah Grand Hotel via Veneto in Rome; Jumeirah Port Soller Hotel & Spa in Mallorca, Spain; Pera Palace Hotel Jumeirah in Istanbul; as well as Jumeirah Carlton Tower and Jumeirah Lowndes Hotel in London. Jumeirah Group also runs the luxury serviced residences brand Jumeirah LivingTM; the wellness brand Talise; Jumeirah Restaurants; Wild Wadi WaterparkTM; The Emirates Academy of Hospitality Management; and SiriusTM, its global loyalty programme.
For further information please contact:
Burj Al Arab Marketing and PR Department
PO Box 74147, Dubai, United Arab Emirates
Telephone: +971 4 301 7565/7564
Visit us at: www.jumeirah.com/burjalarab