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Jumeirah Group launches a traditional Pearl Diving experience

Jumeirah Group launches a traditional Pearl Diving experience

Dubai, 12 February 2012: Jumeirah Group, the Dubai-based luxury hospitality company and a member of Dubai Holding, is launching a traditional Pearl Diving experience.

For hundreds of years, the world’s finest pearls were found in the waters of the Arabian Gulf. Starting March 2, guests of Jumeirah Hotels & Resorts, visitors and residents of the United Arab Emirates will have a chance to learn about and experience the ancient pearling traditions that were once the main source of income for inhabitants of the region.

Dressed in traditional clothing, participants board an authentic dhow boat off the shores of Jebel Ali and use original pearl diving methods to collect oysters in the shallow waters of the Gulf. The Pavilion Dive Centre at Jumeirah Beach Hotel is running this exciting cultural activity in partnership with the Emirates Marine Environmental Group (EMEG).

A short video on the Pearl Diving experience is available on Youtube.

To make a reservation, contact The Pavilion Dive Centre at Jumeirah Beach Hotel, +971 4 406 8828,divecentre@jumeirah.com or www.paviliondivecentre.com

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Note to Editors:

About Pearl Diving

Participants meet at Jumeirah Beach Hotel and are transported by bus to Palm Jebel Ali where they are briefed and provided with traditional diving clothes to change into prior to boarding the dhow.

On board the dhow, guests will take part in activities such as singing and story-telling and will be served typical Emirati fish and rice dishes for lunch. They will dive to depths of around three to five metres and people who find pearls will be able to keep them as a souvenir.

The experience costs AED 700 for an adult and AED 500 for children under the age of 12; for safety reasons, children below 12 can participate in all of the activities except the diving itself.

The activity takes place from Tuesday to Saturday every week; participants leave Jumeirah Beach Hotel at 9.00am and return at around 3.00pm. 

For more information, visit Jumeirah’s pearl diving website on www.jumeirah.com/Pearl-Diving/

To access the pearl diving B Roll, please follow the link below:

Site:             ftp://upload.jumeirah.com
Username:     JumeirahBroll
Password:     &Wh#edj@LsHn

About Jumeirah Group

Jumeirah Group, the Dubai-based luxury hospitality company and a member of Dubai Holding, operates a world-class portfolio of hotels and resorts. Jumeirah Hotels & Resorts includes Jumeirah at Etihad Towers in Abu Dhabi; Burj Al Arab, Jumeirah Beach Hotel, Jumeirah Emirates Towers, Jumeirah Zabeel Saray and Madinat Jumeirah in Dubai; Jumeirah Dhevanafushi and Jumeirah Vittaveli in the Maldives; Jumeirah Himalayas Hotel in Shanghai; Jumeirah Frankfurt in Germany; Jumeirah Grand Hotel via Veneto in Rome; Jumeirah Carlton Tower and Jumeirah Lowndes Hotel in London and Jumeirah Essex House in New York. Jumeirah Group also runs the luxury serviced residences brand Jumeirah Living; the spa brand Talise; Jumeirah Restaurants; Wild Wadi Waterpark; The Emirates Academy of Hospitality Management; and Sirius, its global loyalty programme.

www.jumeirah.com