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Jumeirah Group sees Social Media Surge

Jumeirah Group sees Social Media Surge

Dubai, 13 June 2011 – Jumeirah Group, the Dubai based luxury hospitality company and a member of Dubai holding, has launched its first social media video advertisement for Burj Al Arab, the World’s most luxurious hotel.

The 60-second video  invites luxury-lovers to “leave the ordinary behind” by indulging in a stay at the luxurious hotel.  Following a diver as he moves from the hotel’s rooftop to the Arabian Gulf below, the advert encourages holidaymakers to immerse themselves in unparalleled luxury.

The video not only showcases Burj al Arab’s iconic exterior but also draws attention to the hotel’s panoramic views, sumptuous interiors and luxurious facilities. The hotel’s helipad, Skyview bar, Club Suite, Assawan Spa and Health Club can all be glimpsed in the video, as well as one of the hotel’s many gourmet restaurants and infinity pools, as the camera tracks a diver boldly travelling from sky to sea.

The film was shot over three days on site at the hotel and in studio with a British trampoline champion. Since its launch, the film has had over 12,000 views.

Burj Al Arab is designed to resemble a billowing sail and stands at a height of 321 metres. It is one of the most photographed structures in the world and has been consistently voted the world's most luxurious hotel, with features including en suite check-in and check-out, reception desks on every floor, round-the-clock private butlers and use of the hotel’s Rolls-Royce fleet and private beach. The hotel’s 202 luxury suites range from 170 to 780 square metres with a rain shower and a Jacuzzi in each suite, as well as six restaurants and conference and banqueting venues

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 About Jumeirah Group:

Jumeirah Group, the Dubai-based luxury hospitality company and a member of Dubai Holding, operates a world-class portfolio of hotels and resorts. Jumeirah Hotels & Resorts includes Burj Al Arab, Jumeirah Beach Hotel, Jumeirah Emirates Towers, Jumeirah Zabeel Saray and Madinat Jumeirah in Dubai; Jumeirah Carlton Tower and Jumeirah Lowndes Hotel in London; Jumeirah Essex House in New York; Jumeirah Himalayas Hotel, Shanghai; and Jumeirah Dhevanafushi in the Maldives. Jumeirah Group also runs the luxury serviced residences brand Jumeirah Living; the spa brand Talise; Jumeirah Restaurants; Wild Wadi Waterpark; The Emirates Academy of Hospitality Management; and Sirius, its global loyalty programme.

www.jumeirah.com

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