Corporate Social Responsibilities & Community
We believe in being thoughtful and generous, in order to give something back to the community at large.
We are a Gold sponsor of World Wild Life-EmiratesWildlife Soceity (EWS-WWF) to support their projects that will help create a sustainable future for our planet.
Our annual Swim Around the Burj charity event with Médecins Sans Frontières. In 2013, this helped to raise over AED 200,000 for urgent humanitarian needs.
We organise a Sun & Water safety programme with over 200 local school partners, plus a summer camp for special needs children.
We recycle extensively, and run a quarterly Beach Cleanup initiative on Dubai’s public beaches.
We partner with our neighbouring Jumeirah hotels, Mina A Salam and Burj Al Arab, on a Turtle Rehabilitation Project.
We host groups of special needs children every month to experience our slides.