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The Jumeirah Digital Team
A Star is Born


To consider the constellation a mere smartphone would be a great injustice.




Immediate access to a range of exclusive services and benefits opens up a whole new world, with expert knowledge and luxury lifestyle assistance at the fingertips of its users.

Vertu has built its reputation on providing tailored, luxury services in combination with the finest in design, engineering and manufacturing. And the touchscreen Constellation is indeed tribute to this.

As a contrast between history and modernity, the Constellation was launched at the Palazzo Serbelloni – a striking Milanese neoclassical build in the heart of the Italian city. In attendance was several of Hollywood’s finest – Uma Thurman, Clive Owen and Rosie Huntington-Whiteley to name a few.

To mark the occasion, Vertu commissioned Chinese architect Ma Yansong to create an installation. Designed with a meteor crash landing on earth in mind, a blaze of black metal speared upwards in the surrounding courtyard with dramatic effect. Embodying originality, durability, contemporary design and state-of-the-art technology, the installation reflected the core values of Constellation.

As did the craftsmanship. To ensure unparalleled quality, each individual Constellation handset is constructed by a single craftsman. With its high contrast multi touch sapphire crystal screen, chic stainless steel and leather handset, location aware clock and city guide (which is updated on arrival), and several personalised services, Constellation combines luxurious but understated aesthetics in line with 21st century technology.

“At Vertu we are continually recognising the needs of our customers through the development of Vertu Concierge,” explains Perry Oosting president of Vertu. “This is showcased through an exclusive range of carefully curated apps to ensure that the Vertu exclusive services and information are at your fingertips more than ever before.”

Vertu Concierge can be accessed with a touch of a button and offers expert assistance, recommendations and priority bookings, day and night.

“Vertu concierge can arrange anything from bespoke gifts to money-can’t-buy events and experiences, and are 100 per cent committed to fulfilling a Vertu owner’s every request,” explains Oosting. “With global experts based in city hubs around the world, Vertu Concierge provides dedicated and independent lifestyle assistance, 24 hours a day, worldwide, in eight widely spoken languages.”

In fact, many customers opt to use the service for their travel plans – from booking flights, to hotels and restaurants.

As Vertu Concierge continues to evolve and grow, new features are being introduced to Vertu handsets, among them the Concierge Live application, which allows a customer to track the progress of their request.

Vertu has an established network of contacts worldwide, an exclusive little black book if you will, of private members, lifestyle and business clubs. Club Access allows access to a particular club at least once a year (often more) on a complimentary basis for the customer and a guest. Vertu’s stringent (and updated) shortlist features only the elite, with entry to such establishments ordinarily requiring membership.

Vertu Concierge can offer guidance to ensure the venue matches the customer’s requirements and makes the reservation on their client’s behalf. This international network of clubs undoubtedly proves useful for Vertu’s seasoned travellers, as does the Vertu City Brief. Independently compiled by Vertu experts, the city brief provides need-to-know information on 200 city destinations around the world. Think restaurants, cultural spots, shopping, hidden gems and the latest chic hangouts.

Vertu Select meanwhile is tailored to the individual and their needs. Described as a digest of luxury news, events and services, Vertu Select is based on an individual's location, lifestyle and interests.


Vertu - Constellation


Vertu is designed for life – that of its discerning owner.




Another unique element is Vertu’s partnership with Berry Brothers and Rudd – the UK’s longest running and respected wine and spirit merchant. Acting as your own personal sommelier, Berry Brothers and Rudd offers information, advice and assistance in purchasing through another application. By photographing a bottle’s label and sending it to a team of experts they can provide tasting notes and purchasing advice, or suggest complementary alternatives. Vertu customers will also be given first refusal on unique collectables and be given the opportunity to attend the company’s tasting events hosted in the UK, Asia and the US.

For some, security is a priority when travelling. With this in mind, the launch of the Constellation also brought a new security application. Protector Services Group (PSG) are a devoted security services company offering risk management, asset protection and recovery, wealth preservation and personal security, and their expertise can be utilised whenever required. For example, if a customer feels insecure in their surroundings, they can activate a personal tracking system on their phone, from which PSG can react. Even if no action is needed, it’s an application which can offer peace of mind.The beauty of the Constellation lies in the range of tailored benefits. Vertu is designed for life – that of its discerning owner.

The Technical Lowdown

  • At the heart of Vertu is Vertu Concierge. The service provides appropriate opportunities and experiences tailored to the user.
  • Personal, business and Vertu email access.
  • Free global maps and navigation by assisted GPS with accelerometer and digital compass.
  • Office attachment viewers – Microsoft Word, Powerpoint, blogging, social networks, photo and video editor, swpe predictive text.
  • 8 megapixel camera with an intricate ruby surround on the shutter key.
  • High fidelity sound system.



A Star is Born

Date January - February 2012
Writer Vhairi Walker
Photographer Supplied
 
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